Marketing Manager at babyTEL
A Recognized Expert in Marketing, Communications, Web & Community Management Comprehensive experience in developing marketing and communication strategies for international companies with engaging brands and products. Proven to balance a drive for revenue producing marketing and corporate social responsibility. Creative and well-versed in content creation technologies and able to produce stellar graphic designs for marketing collateral. Recognized as having an outstanding track record for developing innovative marketing and PR concepts utilizing multiple teams to achieve company goals. I am inspired by innovation and technology and how it changes the human experience. I work in companies that make a positive impact on the world. I love collaborating with passionate team members on projects as a customer advocate.
2011 - Current
Contribute to the overall execution of comprehensive marketing plans and communications strategies to meet organizational objectives. Create marketing collateral such as presentations, brochures, promotional email blasts, event backdrops, print ads, case studies and testimonial videos. Work closely with marketing team members in external agencies to develop effective content. Manage teams to produce high quality collateral, keep the website updated, and implement SEO practices to meet website KPI's as measured by Google Analytics. Launch online marketing campaigns. Create mockups and wireframes for landing pages on the site. Discover competitors' social influencers by mapping social networks. Draft and distribute press releases and analyze coverage metrics for print and online publications. - Developed and manage babyTEL University, an educational portal for babyTEL partners to learn about services and products. - Optimize user signup flow and interface design by coordinating with the design and development team. - Develop the blog and email newsletter strategy, which involves coordinating with the design and development team and a chosen content agency. - Manage and plan babyTEL’s participation in trade shows.
Corporate Social Responsibility & Communications Specialist
2008 - 2011
Managed Starbucks Corporate Social Responsibility in the Middle East region focusing on youth empowerment and environmental conservation. Envisioned, planned, and developed the annual budget and event calendar for CSR & Communications for Starbucks. Worked closely with head of communications and agencies to manage Starbucks media communication and events and provide extensive media coverage for the brand. Composed and accurately translated press releases, articles and media statements. Developed and delivered presentations, training, proposals, and community outreach materials to a wide range of audiences, including senior management, across the Middle East. Proposed and executed an annual reforestation project as part of a CSR environmental platform with partners, media, and customers resulting in 140,000 square meters of replanted forest. Led an operations team to develop and implement 200 award-winning community projects across the Middle East in line with Starbucks international CSR focus. Developed content and interfaced with ad agency to produce 13 issues of The Coffee Press Starbucks Quarterly Newsletter. Developed a relationship with a Kuwaiti writer to create "Diwan Books Club" which is now in its 5th year with over 50 active members. Conceived and proposed the social media strategy for Starbucks Middle East.
INTERNATIONAL TURNKEY SYSTEMS,
Marketing Communications Specialist
2006 - 2008
Composed copy and bilingual articles, press releases, IT product brochures and leaflets, as well as IT company profiles for international events and publications. Coordinated with an advertising agency to create engaging designs and layouts for ITS' marketing materials. Created and developed written website content for IT products, news, and events. Coordinated all aspects of web development within the company including SEO. Proposed and executed the creation of the first ITS electronic newsletter for internal and external distribution to clients and employees. Proposed and implemented a CSR initiative to recycle paper products throughout the company.
Introduction to SEO,
2014 - 2014
ongoing updates based on Google releases
Team Tree House
Introduction to HTML & CSS,
2013 - 2013
Word of Mouth Marketing Association
Certified Community Manager,
2012 - 2012
American University of Beirut
Bachelor of Business, Management & Marketing,,
2001 - 2005
Montreal, QC, Canada