Bondstreet.no; A channel for Influencers, designers, production and e-commerce
There is strong growth in brands and sales of these created through Internet profiles (influencers) - this market is in a start-up phase and will be an important channel in the future. Bondstreet.no is positioned for upcoming growth.
Influencers and bloggers are the new trusted persons for recommendations of goods and services. Data from a well known dataplatform shows that 92% of consumers trust an influencer more than an ad or a traditional recommendation from a celebrity. According to Bloomberg, $ 255 million is spent on Influencer marketing every month.
Influencers operates in channels like Instagram, Facebook, youtube ++ which also act as sales channels. They have all kind of backgrounds: Sports, Fashionista, Movie ++ Still, many of these influencers do not sell clothes, shoes, jewelry, ++. under their own brand name, but instead promotes well-known brands. They lack the infrastructure, network, capital and experience and therefore fail to exploit their full market potential
Greendays has created a platform where they connect Influencers, production, designers and potential customers together. This platform has been named bondstreet.no;
• Influencers get their name on collections
• Designers get their products to the market
• bondstreet.no get income from a fee from production, design, infrastructure and sales