Microsoft Dynamics CRM
Data Analytics
Customer Insight
SAS Enterprise Miner 12.3
business analytics
marketing analytics
About"Highly motivated person with dual background in marketing and data analytics and hands-on experiences in start-ups as a core member, a co-founder, and an angel investor."
• In charge of data-related tasks (data merging, cleaning, analyzing). Projects: modeling customer data to propose strategic decisions to enhance clients’ financial outcomes; predicting win/loss of future bids; budget allocation effectiveness; etc. + Data sources: customer survey (Qualtrics), financial data, client-provided data + Data analysis techniques: linear regression, logistic regression, correspondence analysis + Data visualization: developed a software package to generate company’s data presentation template + Tools: Microsoft Excel, Power Point, SPSS, SQL, R and Python • Developed marketing collateral, white papers, presentations and reports that led to positive collaboration with investors and strategic partners
Rua T-shirts (Startup), VietnamCo-founder2012 - 2013
• Led the whole team of 5 people to reach a 200% monthly growth • Developed business plan, conducted market research, built Order Management System and Customer Relationship Management (CRM) system
DPO JSC., VietnamBusiness Developer2011 - 2012
• Managed a team of 14 salespeople to exceed the sales target by 25% • Developed training program and training materials for 40 new employees (targeted audiences: sales and marketing staffs)
BI Norwegian Business SchoolMaster of Science, Strategic Marketing Management2014 - 2016
• GPA: A (4.5/5.0). Norwegian Government Full Scholarship for 2 years of Master program • Master thesis project: developed a model to examine how the usage of Customer Relationship Management (CRM) technologies can improve salesperson’s performance with good model fit. (Grade: A). Methodology: survey, CFA analysis, regression modeling • Relevant courses: Multivariate data analytics, marketing research, service marketing, understanding customer behavior, brand management, strategic marketing issues, financial management, marketing finance, strategic management
Texas A&M University, USANon-degree (exchange) , Management Information System2015 - 2015
• GPA: A (3.75/4.00) • Relevant courses: Product innovation, advanced data management (NoSQL, Hadoop), C#, CRM technologies (Microsoft Dynamics CRM 2012, SAS Enterprise Miner 12.3)
Foreign Trade University, VietnamBachelor, International Business Economics2010 - 2014
• GPA: A (3.84/4.00). Graduated as the 2nd best student of the department