Trang Duong
Data Analyst at The Collaborative for CUBES, Texas, USA
About me
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Highly motivated person with dual background in marketing and data analytics and hands-on experiences in start-ups as a core member, a co-founder, and an angel investor.
Work
The Collaborative for CUBES, Texas, USA
Data Analyst
2017 - Current
• In charge of data-related tasks (data merging, cleaning, analyzing). Projects: modeling customer data to propose strategic decisions to enhance clients’ financial outcomes; predicting win/loss of future bids; analyzing marketing-mix effectiveness; budget allocation effectiveness; etc. +Data sources: customer survey (Qualtrics), financial data, industry reports, client-provided data +Data analysis techniques: linear regression, logistic regression, conjoint, correspondence analysis +Data visualization: developed a software package to generate company’s data presentation template +Tools: Microsoft Excel, Power Point, SPSS, SQL, R and Python • Developing marketing collateral, white papers, presentations and reports that currently lead to positive collaboration with investors and strategic partners
Rua T-shirts (Startup), Vietnam
Co-founder
2012 - 2013
• Led the whole team of 5 people to reach a 200% monthly growth • Developed business plan, conducted market research, built Order Management System and Customer Relationship Management (CRM) system
DPO JSC., Vietnam
Sales team leader
2011 - 2012
• Managed a team of 14 salespeople to exceed the sales target by 25% • Developed training program and training materials for 40 new employees (targeted audiences: sales and marketing staffs)
Education
BI Norwegian Business School, Oslo, Norway
Master of Science, Strategic Marketing Management
2014 - 2016
• GPA: A (4.5/5.0). Norwegian Government Full Scholarship for 2 years of Master program • Master thesis project: developed a model to examine how the usage of Customer Relationship Management (CRM) technologies can improve salesperson’s performance with good model fit. (Grade: A). Methodology: survey, CFA analysis, regression modeling • Relevant courses: Multivariate data analytics, marketing research, service marketing, understanding customer behavior, brand management, strategic marketing issues, financial management, marketing finance, strategic management
Texas A&M University, USA
Non-degree (exchange) , Management Information System
2015 - 2015
• GPA: A (3.75/4.00) • Relevant courses: Product innovation, advanced data management (NoSQL, Hadoop), C#, CRM technologies (Microsoft Dynamics CRM 2012, SAS Enterprise Miner 12.3)
Foreign Trade University, Vietnam
Bachelor, International Business Economics
2010 - 2014
• GPA: A (3.84/4.00). Graduated as the 2nd best student of the department
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  • Information

    Age

    24

    Location

    Oslo, Norway

    Roles

    Marketing
    Sales
    Other
    Project management
    Data Science
    Business Intelligence
    Investor
    Business Development
    Co-Founder

    Tags

    Stata
    SPSS
    Microsoft Office
    Microsoft Dynamics CRM
    Excel 2007/SSAS Data Mining software
    NoSQL
    mapreduce
    Hadoop
    Marketing
    Sales
    C#
    Vietnamese
    Data analysis
    English