▪ Conception, planning and implementation of Landing Pages, Forms,
Programs and Nurture Campaigns
▪ Independent development of all online marketing activities for Lead
generation and Nurturing inside ZEISS Microscopy, in the areas of
Marketing Automation, Newsletters, Email Blasts
▪ Designing and building new Newsletter campaigns, as well as continuous
optimization of existing campaigns in coordination with the Global Online Marketing.
▪ Consolidating the customer database and importing into Marketo.
▪ Actively writing Master Thesis, along with working with Marketo for
better marketing automation implementation across ZEISS