Marketing Automation
About"Fast Learner, Self- Initiator and a very good team player"
ZEISS MicroscopyMaster Thesis Student2015 - Current
▪ Conception, planning and implementation of Landing Pages, Forms, Programs and Nurture Campaigns ▪ Independent development of all online marketing activities for Lead generation and Nurturing inside ZEISS Microscopy, in the areas of Marketing Automation, Newsletters, Email Blasts ▪ Designing and building new Newsletter campaigns, as well as continuous optimization of existing campaigns in coordination with the Global Online Marketing. ▪ Consolidating the customer database and importing into Marketo. ▪ Actively writing Master Thesis, along with working with Marketo for better marketing automation implementation across ZEISS