Developing strategies and campaigns for global brands on social media.
Managing the Global Social Media accounts for large Chinese brands as Geely (Fortune 500) and Tsingtao (2nd most sold beer in the world).
Strategy and Content Marketing: planning content and campaigns that will leverage the brand’s social identity and relevance, resonating with the right target audience
Main responsibility is to collaborate with client to provide optimized content strategies and ads, as well as planning and executing full campaigns on social media sites, which will result in better performing content in terms of reach, engagement and the increase of followers across all platforms, while still managing branding and remaining truthful to the brand’s identity.
Was awarded “Best Content” in an internal company award ceremony (March 2016)
• Developed mobile marketing campaign for the Chinese, Indonesian and Russian market.
• Established relationships with suitable vendors for development of apps and content.
Planned and executed marketing strategy for the Norwegian tech startup Konjekt.
Wrote a suggested communication plan for Carl Zeiss in China for the advertising startup Branding Records
Worked on marketing events for the exclusive recliner brand Stressless.
Worked as a Linguistic tester for Hewlett-Packard (HP).
Responsible for a team of 5-10 crew workers and to make sure that the marketing events played out as planned, predicting and solving unforeseen problems.
Successfully executed several events and satisfied the clients’ goals of increased awareness among their target audience.