Data analytics and insights advisor with 10+ years of experience.
I specialise in applying advanced data analytics techniques to support strategic business decision-making. I have significant experience leading projects to deliver actionable customer insights and business optimisation solutions. I also have extensive expertise in market research and competition strategy. Example projects cover customer loyalty economics, marketing ROI, sales forecasting and price setting.
My experience spans multiple sectors including energy, financial services, digital social media, entertainment, retail, government, and more recently telecoms.
Projects I have led consisted of up to 8 people and multiple stakeholders and executives with diverse backgrounds. Through this exposure I have developed strong people and project management skills. Clients have welcomed my ability to explain technical concepts to non-technical audiences. Additionally, colleagues consider me an approachable team player and accountable decision-maker.
I have a PhD in Economics from the University of Oxford and a Master in Management from London School of Economics.
Leading the econometric and quantitative analysis
Modelling and economic analysis
In charge of 8 - 21 soldiers