"Business Development - Sales - Marketing"
Flyco provides cloud based software solution for Pilots/Cabin Crew refresher trainings. As a start up founded in 2007, Flyco penetrated the %95 of the Turkish Aviation Industry and started expanding globally in 2015.• Competitive analysis • Market analysis • Market development strategy - EU • Product and market diversification / USA - EU • Pricing strategy • Developing marketing communication strategy • Managing organizational changes • Building customer insights • Developing integrated campaigns across traditional and digital platforms • Supporting relationship-building with key purchasing decision makers • Achieved the first two beachead sales in European market in the first quarter of 2015 (Romania & Greece) • Succeeded sales by 5,15% increase in total revenue • Integrated a good fit CRM solution • Launched new global company website • Established a new B2B direct marketing department http://www.flycoglobal.com/ British English School is the most prestigious and reputable English School in Turkey. It has 4 branches, 150 employees, 2000 students and a revenue of approx. $4,000,000 USD. • All aspects of management, including marketing&sales, advertisement, accounting and education coordination • Developed and implemented comprehensive marketing strategy • Planned and performed internet advertisements on Google, Facebook and the rest of top 20 web sites. • Developed new sales strategy • Recruited and trained sales personnel • Managed occupancy rate to get the highest possible profit margin • Coordinated trade shows • Analyzed the education quality through KPIs such as instructor-student performance, progress of classes, attendance of class members and curriculum quality • Established the Executive Committee with the participation of all branch managers • Defined roles and responsibilities of current and newly formed departments • Analyzed continuously the performances of branches for development and managed the annual budgets • Reformed the legal basements of student and employee contracts • Analyzed the market conditions and competitors for opportunities • Generated and managed new projects with various department authorities • Managed CRM & SRM software developments (customized business process management) • Succeeded fourfolding annual revenue by 2009 • Achieved 92% occupancy rate • Achieved five times higher student count improvement in 2008 • Succeeded at 3,5% profit margin improvement in 2005, 9,6% in 2009. • Launched two new branches in central areas of Istanbul • Placed first Google Adwords promotion in Turkish education sector Number one in Turkey, in the University Entrepreneurship and Innovation Index announced by the Ministry of Science, Industry and Technology. (2015)