Business development
Mats is Co-founder and CEO at He was previously Partner and Marketing Director at Venture Factory, a startup seed investment and consultancy company located in Oslo, Norway. After finishing a degree at the Norwegian School of Economics, Mats started working for Facebook advising top tier agencies and brands on how to use the Facebook platform to increase sales. 
Experience ASCo-founder and CEO2016 - Current
We’re building the infrastructure for the emerging market of influencer marketing. Like TaskRabbit have made freelancer labor available for hire, we’re making the vast pool of influencer distribution available to advertisers. is a fundamentally new way for influencers and brands to connect, communicate and scale their collaborations. It's a marketplace platform with all necessary features to utilize influencer marketing - including reviews and endorsements, an easy way to communicate and manage campaigns, and a safe and predictable payment system. Our products enables influencers and brands from all over the globe to collaborate in nine different channels, including Instagram, Blog, Snapchat, Facebook, Podcast, YouTube, Pinterest, Vine and Twitter.
Venture Factory ASPartner & Marketing Director2013 - 2016
Venture Factory was founded in the fall of 2012 in Oslo, Norway with a straightforward goal: turning ideas into business. Venture Factory has comprehensive competence is e-commerce, technology and performance-marketing. Venture Factory establish new startups together with strategic partners, other entrepreneurs or within our own organization. My role was managing and grow a set of our portfolio companies.
FacebookAccount Manager2012 - 2013
Worked closely with top agencies and advertisers in Norway to increase knowledge about how the Facebook platform can drive business objectives and be used as a marketing channel. Adviced on overall Facebook strategy and how Facebook fits in the marketing mix, content creation and storytelling, optimizing Facebook campaigns, driving implementation of new tools and products.
Parsons school of designDesign college, Graphic design2013 - 2013

Norwegian School of EconomicsBachelor, Economics and Business Administration, 2008 - 2011