Marta Hopfer
Freelance Content and Communication Manager
About me
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I am a communication professional with over 15 years of experience in international work environment. I am fluent in both creative and executive side of the communication process. I have a significant marketing, PR and event background, but I'm also a skilled content provider (copywriting, graphic design, strategy). I am fluent in several languages (and still learning new ones, recently - Norwegian and French).

Work
Freelance
Communication and Content Manager
2017 - Current
I am currently working with several French, Polish and Norwegian brands and institutions (incl April, Promod, Creative Mornings, Blank Space, Omega etc) both commertially and pro publico bono. My activities include: • social media content production & community management • copywriting • graphic design • translations • creative writing • events coordination
Orange Warsaw Festival
Head of the Press Office, Press coordinator
2009 - 2015
• Media coordinator, press office workflow producer and supervisor (up to 15 people team) • Accreditation process • Creating the press kits (English and Polish) • Organizing press conferences and press briefings during the festival • Supervising the work of the press office • Cooperation with the promoter, festival spokesperson, tour–managers, publishers, crew, talents’ runners etc. • Organizing and supervising media work on the venue • Coordinating the numerous live correspondents on the venue • Executing the media policy with managements • VIP room media coverage • Cooperation with media partners • Creating the synchronized media/stage work schedule
DISCOVERY NETWORKS
Consumer Marketing and PR Manager: Poland, Hungary, Czech Republic, Slovakia
2014 - 2015
• Marketing & PR Manager for factual Discovery Networks brands in Central Europe • Reporting directly to the London office • Creating and implementing PR and Marketing strategy for TV channels • Budgeting • Campaigns implementation and coordination • Partnerships and barters • International 360 projects: affiliates, ad–sales, online, on–air, off–air coordination • Events management • Media relations • Coordinating cooperation with vendors and agencies (PR, media houses, digital agencies, creative agencies)
VIACOM
PR Manager – Comedy Central, Comedy Central Family and VIVA
2013 - 2014
• PR Manager for several global Viacom brands • Reporting directly to the Amsterdam office • Creating and implementing PR strategy for TV channels • Budgeting • Partnerships and barters • International cooperation –distributors, PR agencies, talents’ managements • Events management • Close cooperation with on–air, commissioning, marketing, ad–sales, acquisitions,programming departments • Media relations • Corporate PR
MTV Europe Music Awards Pre–party
Head of the Press Office, Press coordinator
2013 - 2014
• Media coordinator, press office workflow producer and supervisor • Accreditation process • Supervising the work of the press office • Cooperation with the tour–managers, publishers, crew, talents’ runners etc. • Organizing and supervising media work on the venue • Executing the media policy with managements • VIP room media coverage • Cooperation with media partners • Creating the synchronized media/stage work schedule
TVN S.A., Warsaw, Poland (The Largest Commercial Polish TV station)
Senior PR specialist
2007 - 2013
• Working across different genres including entertainment (incl. "Strictly Come Dancing", "Got Talent" etc.), comedy, drama, factual • Campaign planning and PR strategy for TVN’s content • Event planning • Generating maximum positive publicity for a variety of TVN's series and specials • Spokesperson for assigned shows • Maintaining positive relationships with talent, producers, PR agencies and representatives, agents, managers, production staffs, media and studio executivesin order to ensure maximum press coverage • Generating press materials including releases, storylines, talent and executive bios • Developing and maintaining strong relationships with print, online and digital mediato further the goals of TVN • Celebrity PR
TVN Turbo Męska Rzecz - livecasted annual awards show
Head of the Press Office, Press coordinator
2011 - 2013
• Media coordinator, press office workflow producer and supervisor • Accreditation process • Supervising the work of the press office • Coordinating the media work during the live TV coverage • VIP room media coverage • Cooperation with media partners • Creating the synchronized media/stage work schedule
Big Bang PR, Warsaw, Poland (PR agency)
PR executive
2004 - 2007
• Create strong relationships with both national and regional media (print, online and digital) to generate substantial coverage for film, books, music and art industries • Maintaining a long–standing successful relationship with one of the biggest film distributors in Poland –Forum Film (Miramax, Buena Vista, Polish production). Preparing press screenings, premiere screenings and press conferences (with filmmakers and talents). • Campaign planning for each of the motion pictures ("Pirates of the Caribbean","Chronicles of Narnia", Pixar movies, Searchlight movies etc.) • On–set publicity (local productions such as: "Ryś" and "Jawampokażę!" –the biggest Polish blockbusters of 2006 and 2007, "Hope" –an international production based onK. Piesiewicz’sscreenplay)
Education
Warsaw University
Post Diploma, Journalism
2005 - 2007
Post Diploma studies - journalism & creative writing
Warsaw University
Masters, Linguistics
1998 - 2003
Masters Degree in Croatian Linguistics & Culture
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    Age

    37

    Location

    Oslo, Norway

    Roles

    Marketing
    Project management
    PR & Content
    Other

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