Madalina - Maria Poienaru
Market Researcher
About me

Discovering my passion for research has been one of my best personal achievements as a Reasearch Assistant at Aalborg University. Since then, I have graduated International Business at the top of my class and tried to improve my professional competencies through various traineeships. I am a planner by nature, which implies a very structured approach and good organizational skills, but I consider that my love for research awakened a level of curiosity that increased my eagerness to learn and experience new things. Professionally, I have experience both market and academic research, and have chosen to specialize in constructing and conducting interviews because I believe it complements my analytical mindset. Currently, I am looking for opportunities where my current competencies can bring value and that support my continued development.

Skiold A/S
Market Research Associate
2015 - 2015
Conducting market and industry analyses on four SE Asian Markets. Competencies: Benchmarking, Demand & Competition Analysis. Results: Implementation of my proposal for future host market.
The SouthGate Society Arts Center
PR & Advertising Assistant
2014 - 2015
Building and increasing awareness among prospective students. Competencies: Optimal targeting and social media marketing. Results: Acquiring the first students.
Aalborg University
Research Assistant
2014 - 2014
Assisting the data collection process for an international research project. Competencies: Constructing and conducting qualitative interviews. Results: Ensured a high degree of data sets comparability.
Danfoss SRL
Marketing and Communications Assistant
2013 - 2013
Providing support for a wide variety of marketing processes. Competencies: DTP, Concept Development, Editing Promotional Materials and Advertorials. Results: Accelerated learning.
Aalborg Univeristy
M.Sc., International Business Economics
2014 - 2016
Academic focus areas included: the internationalization of companies in a value chain perspective, transnational business strategies in a legal and financial perspective, as well as project management. Competencies: - Identifying and analyzing company opportunities in the global market - Transforming the market/company resource potential into strategies, plans and actions. - Experience in conducting qualitative and quantitative market research.
Aalborg University
B.Sc., Economics and Business Administration
2011 - 2014
Academic focus areas included: Organization and Strategic Management, Business Policy and Firm Analysis, Fundamentals of Management Accounting and Corporate Finance and Economics and the Organization of Economic Activity. Competencies: - Development of suitable policies and to meet internal and external interests concerning internationalization and globalization, ethics and corporate social responsibility, and responsible business development. - Interpersonal skills in the form of active listening, negotiation, motivation, coordination and presentation.
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    Copenhagen, Denmark


    Project management
    PR & Content
    Business Development


    market research
    academic research
    qualitative data collection
    market analysis
    report writing
    event planning
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