I want to fundamentally change global industries. First was music streaming with TIDAL. Now, it’s data with Unacast.

I fell backward into tech. After over a decade in the music industry working with physical products, we were, as one of the first industries, violently disrupted by technology - in our case by Napster and digital file sharing. Our battle for survival was fought in the public domain and how badly we initially lost was visible for all to see.

We did eventually learn, and customer by customer fought our way back to relevancy through subscription-based streaming products. I was so fortunate to be part of the founding team at TIDAL and do my part there as part of the management team and head label negotiator - structuring new business models in an old industry. As Jay Z acquired the company, my colleague Thomas Walle and I moved on to something bigger: Data.

Why data? The world is becoming increasingly dependent on data to power everything from machine learning and AI to marketing, and we saw a need to fix access to and accuracy from location data. So, we founded Unacast and built the Real World Graph®.

Read my blog posts at https://www.kjartanslette.com/

UnacastCo-Founder & COO2014 - Current
Unacast is the leading transparent and contextualized location data platform. We empower companies to make smarter decisions and build better products by providing the most accurate understanding of human activity in the physical world through the Real World Graph®. We believe that democratizing access to data is the currency of innovation, and we're on a mission to fix inaccurate and unverified location data to deliver unparalleled transparency and accuracy to our partners. Unacast is based out of NYC. Co-founders Thomas Walle and Kjartan Slette were also part of the founding team behind TIDAL, the music streaming company acquired by Jay-Z. Unacast has been awarded multiple awards for its platform, campaigns and company growth and culture.