Skills
Marketing
Strategy
Sales
Digital Marketing
Content marketing
Search
SEO
SEM
Marketing plans
Negotiations
Media Strategy
Media Buying
Commercial Strategy
Online marketing
CRM
Web
Mobile
Management
leadership
project management
goals
Social media
Bloggers
Influencers
E-commerce
About"Building Brands & Generating Growth.\nExpertise in driving brands to market leadership, as well as launching new brands.\nExperience from large international chains and small start up businesses. \n\nKEY SKILLS:\nMarketing – strategy and operations, brand building, communications and innovative marketing.\nDigital – integrated Paid-Owned-Earned platforms incl. Web, Mobile, E-commerce, SEO, SEM, Analytics, CRM\nContent marketing - incl. Social Media with FaceBook, Instagram, YouTube, Bloggers, Ambassadors\n\nPersonal: \nAnalytical, Innovative, High Achiever.\n\nLeadership:\nInstills confidence, Builds relationships and Creates winning culture."
Experience
APHRU Group ASCommercial Director/Partner2014 - 2015
• Launch new designer fashion brand for womens' wear in the Norwegian market. • Develop brand platform and marketing strategy. • Create sales strategy, established channel structure and customer portfolio. • Digital and online marketing strategy with SoMe, Web and E-commerce. • PR management of press and bloggers/ambassadors.
Specsavers Norge ASHead of Marketing2007 - 2013
• Market strategy, brand building and performance marketing in international retail chain. • Department head with personell, budget and agency management resposibility. • Media strategy, channel structure, intregrated purchase and negotiations. • Digital strategy using Owned–Paid–Earned SEO, SEM, Mobile, E-Commerce, Google Analytics • Content Marketing concept utilizing Web, Social Media and Bloggers. • Specsavers grew from a market challenger to a strong market leader with 25% share. • Sales increase of 40% and volume increase of 75%.
ELIXIA Nordic Nordic Marketing Manager2002 - 2007
• Launch the ELIXIA brand in the Nordics, including communications platform. • Develop marketing strategy, marketing plans and successful campaigns for the chain. • Sales increased by 50% and membership doubled based on organic growth. • Digital and online strategy initiation, with several unique web solutions. • CRM manager and introduced member follow-up focus for significant reduction in attrition.
ELIXIA NorwayGeneral Manger - 3 clubs1996 - 2002
• Develop pilot centers for the chain where concepts for operations, product development and customer service were created. • Initiate first system for sales and member follow-up in the industry in Norway.
Union Camp Corporation, Atlanta, GA, USATerritory Manager1992 - 1995
• Responsible for team of 6 sales representatives and new customer development for B2B market. • Build relations and follow up on larger, established accounts, including Kraft Foods.
• Develop sales territories and conduct cold calls for packaging products in the B2B market. • Expand sales to larger existing accounts, including Coca Cola.
Education
Georgia State UniversityMBA - International Business and Marketing, 1985 - 1987

University of Georgia, Ga, USABachelor - Economics and French Literature, 1980 - 1984