"Building Brands & Generating Growth.\nExpertise in driving brands to market leadership, as well as launching new brands.\nExperience from large international chains and small start up businesses. \n\nKEY SKILLS:\nMarketing – strategy and operations, brand building, communications and innovative marketing.\nDigital – integrated Paid-Owned-Earned platforms incl. Web, Mobile, E-commerce, SEO, SEM, Analytics, CRM\nContent marketing - incl. Social Media with FaceBook, Instagram, YouTube, Bloggers, Ambassadors\n\nPersonal: \nAnalytical, Innovative, High Achiever.\n\nLeadership:\nInstills confidence, Builds relationships and Creates winning culture."
• Launch new designer fashion brand for womens' wear in the Norwegian market. • Develop brand platform and marketing strategy. • Create sales strategy, established channel structure and customer portfolio. • Digital and online marketing strategy with SoMe, Web and E-commerce. • PR management of press and bloggers/ambassadors. • Market strategy, brand building and performance marketing in international retail chain. • Department head with personell, budget and agency management resposibility. • Media strategy, channel structure, intregrated purchase and negotiations. • Digital strategy using Owned–Paid–Earned SEO, SEM, Mobile, E-Commerce, Google Analytics • Content Marketing concept utilizing Web, Social Media and Bloggers. • Specsavers grew from a market challenger to a strong market leader with 25% share. • Sales increase of 40% and volume increase of 75%. • Launch the ELIXIA brand in the Nordics, including communications platform. • Develop marketing strategy, marketing plans and successful campaigns for the chain. • Sales increased by 50% and membership doubled based on organic growth. • Digital and online strategy initiation, with several unique web solutions. • CRM manager and introduced member follow-up focus for significant reduction in attrition. • Develop pilot centers for the chain where concepts for operations, product development and customer service were created. • Initiate first system for sales and member follow-up in the industry in Norway. • Responsible for team of 6 sales representatives and new customer development for B2B market. • Build relations and follow up on larger, established accounts, including Kraft Foods. • Develop sales territories and conduct cold calls for packaging products in the B2B market. • Expand sales to larger existing accounts, including Coca Cola.