Ince Westergaard
About me
1 VOTES
123 VIEWS
Building Brands & Generating Growth. Expertise in driving brands to market leadership, as well as launching new brands. Experience from large international chains and small start up businesses. KEY SKILLS: Marketing – strategy and operations, brand building, communications and innovative marketing. Digital – integrated Paid-Owned-Earned platforms incl. Web, Mobile, E-commerce, SEO, SEM, Analytics, CRM Content marketing - incl. Social Media with FaceBook, Instagram, YouTube, Bloggers, Ambassadors Personal: Analytical, Innovative, High Achiever. Leadership: Instills confidence, Builds relationships and Creates winning culture.
Work
APHRU Group AS
Commercial Director/Partner
2014 - 2015
• Launch new designer fashion brand for womens' wear in the Norwegian market. • Develop brand platform and marketing strategy. • Create sales strategy, established channel structure and customer portfolio. • Digital and online marketing strategy with SoMe, Web and E-commerce. • PR management of press and bloggers/ambassadors.
Specsavers Norge AS
Head of Marketing
2007 - 2013
• Market strategy, brand building and performance marketing in international retail chain. • Department head with personell, budget and agency management resposibility. • Media strategy, channel structure, intregrated purchase and negotiations. • Digital strategy using Owned–Paid–Earned SEO, SEM, Mobile, E-Commerce, Google Analytics • Content Marketing concept utilizing Web, Social Media and Bloggers. • Specsavers grew from a market challenger to a strong market leader with 25% share. • Sales increase of 40% and volume increase of 75%.
ELIXIA Nordic
Nordic Marketing Manager
2002 - 2007
• Launch the ELIXIA brand in the Nordics, including communications platform. • Develop marketing strategy, marketing plans and successful campaigns for the chain. • Sales increased by 50% and membership doubled based on organic growth. • Digital and online strategy initiation, with several unique web solutions. • CRM manager and introduced member follow-up focus for significant reduction in attrition.
ELIXIA Norway
General Manger - 3 clubs
1996 - 2002
• Develop pilot centers for the chain where concepts for operations, product development and customer service were created. • Initiate first system for sales and member follow-up in the industry in Norway.
Union Camp Corporation, Atlanta, GA, USA
Territory Manager
1992 - 1995
• Responsible for team of 6 sales representatives and new customer development for B2B market. • Build relations and follow up on larger, established accounts, including Kraft Foods.
Packaging Corporation of America, Atlanta, GA, USA
Account Manager
1988 - 1992
• Develop sales territories and conduct cold calls for packaging products in the B2B market. • Expand sales to larger existing accounts, including Coca Cola.
Education
Georgia State University
MBA - International Business and Marketing,
1985 - 1987
University of Georgia, Ga, USA
Bachelor - Economics and French Literature,
1980 - 1984
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  • Information

    Age

    53

    Location

    Oslo, Norway

    Roles

    Marketing
    Other
    Project management

    Tags

    Marketing
    Strategy
    Sales
    Digital Marketing
    Content marketing
    Search
    SEO
    SEM
    Marketing plans
    Negotiations
    Media Strategy
    Media Buying
    Commercial Strategy
    Online marketing
    CRM
    Web
    Mobile
    Management
    leadership
    project management
    goals
    Social media
    Bloggers
    Influencers
    E-commerce
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