Online Marketing Manager at Surftown
Experience-wise, you would say that I am strongly rooted in sales, marketing, PR and communications. This background, I supplemented with a professional financial management training (HDO) for the academically most solid background. As type I am very very focused and ambitious. I take gladly accept tasks, even if they are not within the job description, as I believe this is the key to development. I am analytically strong and generally works based on evidence. In my time in one of the biggest e-tailers in Scandinavia I have been projekt manager on everything from sales modelling to customer research. I believe that though you should not get lost in data, the small details are crucial in order to paint the bigger picture.
Online Marketing Manager
2016 - Current
Execute all web, SEO/SEM, PPC and display advertising campaigns Coordinate the optimization of the company website and order flow Track and report performance of all digital marketing campaigns Collaborate with and manage agencies, affiliates and other vendor partners Planning, shared creation and execution of marketing communication efforts Joint team responsibilities Plan, manage and optimize all marketing spend Create and execute strategies to drive online traffic to the website Co-develop and maintain our Social Media Identify trends and industry best-practices and optimize our digital presence accordingly Sales and lead gen. via optimization of existing touch points with our customer base
Campaign Marketing Manager
2015 - 2016
In my position in one of the biggest "e-tailers" in Scandinavia, I've got the general responsibility for all internal marketing campaign across alle our webshops. This includes planing and execution off everything from content (CMS) to SEO, SoMe etc. I'm also the operational teamleder for a team ofcoordinators locatet all around Scandinavia.
Copenhagen Business School
2012 - 2016
Graduate Diploma in Business Administration in Organisation and Management. My thesis "HR as a driver of marketing strategy implementation" was defended to the mark 12 (A on the ECTS scale)