Amr El-Shimi
Director of Product Management at
About me
Successful, versatile professional with 18 years of extensive experience launching and managing product from inception to rollout.
Director of Product Management
2015 - Current
• Leading a team of 8 product managers to define customer facing product strategies that improve the customer experience, increase conversion, and drive revenue. • Cultivating partnerships with leading-edge companies to quickly provide latest technologies to our customers. • Delivered Bloomingdale's first social commerce experience with the launch of Pinterest Buy Now buttons. • Defined and released a makeup try-on tool that improved customer purchasing confidence and resulted in an increase of over 50% in conversion. • Proactively engaged the international team by providing Arabic translations for the UAE website, resulting in a 12% increase in conversion.
Director of Product Management
2012 - 2013
• Developed a process for establishing home automation hardware that provides market-leading capabilities, usability, industrial design, and operational efficiency. • Established and maintained relationships with key vendors to prioritize devices and bring to market quickly and cost effectively. • Led the product planning for small-medium businesses by researching and providing insight into key business drivers and go-to market requirements.
Product Manager
2010 - 2012
• Drove and marketed new feature strategy of online website creation tools targeted towards small businesses. • Increased revenue from stock image sales by launching stock image integration, allowing users to browse and purchase Fotolia images within Yola Sitebuilder. • Managed the partnership and launch of the Get Your Business Online website initiatives with Google in Canada, the United Kingdom, and Brazil.
Intuit (formerly Homestead)
Product Marketing Manager
2007 - 2010
• Collaborated with user interface designers, customer support, sales, and senior management to gather product requirements, define product enhancements, and scope release cycles. • Worked as product expert alongside creative and brand teams on website television advertisement resulting in a ten-fold increase of daily website sign-ups.
Stanford University
1996 - 1997
Santa Clara University
1993 - 1996
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    New York, NY, USA


    Product management
    Project management