Bloc started in 2005 as one of the most successful online social communities in Norway. We actually became so popular that one of the largest nightclubs in Oslo changed their name to BlocBar. Then came Facebook and we had to start all over.
With basically no income left, we moved the company to China for 5 years to develop the Bloc platform. While we were there we launched WeLiveInBeijing.com which was a social community for expats in Beijing that grew to over 230.000 members.
At this point we saw companies create publishing platforms which organizations and companies used as their webspace. The problem was that these websites are very static and most companies do not even have the faintest idea about how to log in to change simple things like their own phone-number. They have to call an IT consultant and pay them a lot of money to have them change it for them.
We thought: There has to be a better way.
With our experience, we decided to build a social webplatform that any company or organization could use and where every user could contribute to the webspace while still keeping it beautiful and easy to use through click-and-drag and click-and-type. We now help over 600 clients manage their organizations and companies online.